METHODS AND APPARATUS TO COMPUTE REACH AND FREQUENCY VALUES FOR FLIGHTED SCHEDULES
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United States of America Patent
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Issued Date -
Sep 18, 2008
app pub date -
Mar 14, 2008
filing date -
Mar 16, 2007
priority date (Note) -
Abandoned
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Abstract
Methods and apparatus to compute reach and frequency values for flighted schedules are disclosed. An example method includes selecting two media components from a plurality of media components, and calculating a first flighted schedule campaign reach based on the two media components. The example method also includes repeating the selecting and calculating using the first flighted schedule campaign reach and a third media component from the plurality of media components to calculate a second flighted schedule campaign reach associated with the first, second, and third media components.
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