Use of behavioral portraits in the conduct of E-commerce
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United States of America Patent
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app pub date -
Jan 31, 2008
filing date -
Feb 1, 2007
priority date (Note) -
Abandoned
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Abstract
A method is provided for determining a website user behavioral portrait based on navigation on the website and dynamically reconfiguring web pages based on those portraits. In accordance with the method, data relating to the progress of a user through a website is recorded, and an ongoing behavioral portrait of the user is built based on the data. The portrait is then used to dynamically reconfigure web content.
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