METHOD AND APPARATUS FOR MONITORING INVALID CLICKS
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United States of America Patent
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Issued Date -
Jul 17, 2008
app pub date -
Jan 15, 2008
filing date -
Jan 16, 2007
priority date (Note) -
Abandoned
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Abstract
A charging method of an Internet advertisement is provided. A method of monitoring an invalid click on a search advertisement, the method including: tracking user's activities after clicking a web site which is displayed as online advertisement, based, at least in part, upon predetermined rules; collecting the tracking information of the user's activities; analyzing at least one activity pattern of the user's activities based, at least in part, upon the collected tracking information; and determining if the user's click is an invalid click based, at least in part, upon the analyzed activity pattern and a predetermined reference value.
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