METHODS AND APPARATUS TO MONITOR CONSUMER ACTIVITY

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United States of America Patent

APP PUB NO 20080147461A1
SERIAL NO

11957227

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ATTORNEY / AGENT: (SPONSORED)

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Abstract

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Methods and apparatus to monitor consumer activity are disclosed herein. In a disclosed example method, a first signal is received via a portable device from a first one of a plurality of stationary devices positioned throughout a monitored environment. A first stationary device location of the first stationary device is determined based on the first signal. Absolute location information indicative of a first portable device location of the portable device is determined based on the first stationary device location. Navigational sensing information is generated by the portable device. Relative location information is determined based on the absolute location information and the navigational sensing information, wherein the relative location information is indicative of a second portable device location of the portable device.

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Patent Owner(s)

Patent OwnerAddress
NIELSEN COMPANY (US) LLC THE A DELAWARE LIMITED LIABILITY COMPANY150 NORTH MARTINGALE ROAD SCHAUMBURG IL 60173

International Classification(s)

Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Lee, Morris Palm Harbor, FL 87 3281
Ramaswamy, Arun Tampa, FL 262 10305

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