METHODS AND APPARATUS TO MONITOR CONSUMER BEHAVIOR ASSOCIATED WITH LOCATION-BASED WEB SERVICES
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United States of America Patent
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Issued Date -
Jun 12, 2008
app pub date -
Oct 23, 2007
filing date -
Jun 29, 2006
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Abstract
Example methods, apparatus, systems, and articles of manufacture to monitor consumer behavior associated with location-based web services are disclosed. A disclosed example method involves receiving a query from a mobile device including a query criterion and a first location identifier. A second location identifier is retrieved from a database that associates the second location identifier with an advertisement identifier indicative of an advertisement at a fixed location. The advertisement indicated by the advertisement identifier is credited as having been exposed to a user of the mobile device in response to the first location identifier matching the second location identifier or the first location identifier indicating a first location within a distance of a second location indicated by the second location identifier.
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