Importance

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Abstract

A merchandise display is capable of being shipped in a compact package of limited longitudinal length complete with merchandise items pre-loaded in place, and selectively expanded for displaying the merchandise items at a point-of-purchase location wherein there is a shelf which makes available at the point-of-purchase location a predetermined longitudinal shelf length exceeding considerably the limited longitudinal length of the compact package. The merchandise display includes a case and at least one display tray for carrying merchandise items arranged for display and dispensing at the point-of-purchase location. The display tray is coupled with the case for telescoping movement into and out of the case between a retracted position telescoped within the case such that merchandise items carried by the display tray are housed within the case, and an advanced position extended longitudinally out of the case for displaying the merchandise items at the point-of-purchase location. With the display tray in the retracted position the merchandising display is in a compact configuration for shipping in the compact package, and with the display tray in the advanced positions the merchandise display is in an expanded configuration for displaying and dispensing the merchandise items, having a prescribed longitudinal length which fills the predetermined longitudinal shelf length available at the point-of-purchase location.

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First Claim