Method and System for Managing the Impressing of the Search Listing Based on Advertisement Group
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United States of America Patent
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Issued Date -
Feb 21, 2008
app pub date -
May 27, 2005
filing date -
May 29, 2004
priority date (Note) -
Abandoned
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Abstract
Disclosed are method and system for managing an impression of a search listing, the comprising the steps of: maintaining a search information database for storing a keyword and a search listing corresponding thereto; selecting the predetermined number of keywords from the stored keywords and recording the selected keyword in a predetermined advertising record; associating the at least one advertising record with an advertising group; extracting a search listing corresponding to an inputted keyword for a search request by referring to the search information database; and controlling the extracted search listing to be displayed by referring to an advertising record associated with the inputted keyword; wherein the advertising record includes information on a ranking of an advertising impression location where the search listing is displayed; and the step of controlling the extracted search listing to be displayed comprises the step of: performing predetermined bidding process at the advertising impression location and determining whether it is possible to display the extracted search listing.
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