Importance

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Abstract

A method of generating a search result list in response to a search request from a searcher, comprising: (a) maintaining a database of search listings each associated with an advertiser, wherein each search listing is associated with; (i) a network location or other contact information; (ii) at least one search term; and (iii) an advertiser bid amount that is modifiable according to a comparison between a geographical location specified by a searcher and geographical location attributes specified by the advertiser; (b) receiving a search request from the searcher; (c) identifying the search listings having search terms generating a match with the search request; (d) ordering the identified search listings into a search result list in accordance with an algorithm applied to each search listing which algorithm includes a location variable component having a value that depends upon the geographical location attributes specified by the advertiser compared to a location specified by the searcher; (e) receiving a request from the searcher to retrieve information associated with a search listing in the search result list generated at step (d); and (f) recording the retrieval request event including account identification information corresponding to the advertiser and calculating an advertiser charge amount based upon the advertiser bid amount, to permit maintenance of accurate advertiser account records.

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First Claim