Systems and Methods For Media Planning, Ad Production, and Ad Placement For Out-Of-Home Media
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United States of America Patent
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Issued Date -
Feb 14, 2008
app pub date -
Aug 24, 2006
filing date -
Aug 26, 2005
priority date (Note) -
Abandoned
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Abstract
Methods and systems for generating an out-of-home media plan for an out-of-home advertiser. The approach may include storing information regarding advertising rates of a plurality of out-of-home media properties; storing information regarding out-of-home audience reached by the out-of-home media properties; storing information regarding the out-of-home advertiser; generating a media plan for out-of-home advertisements based on the advertising rates, information regarding out-of-home audience, and the information regarding the out-of-home advertiser; and presenting the media plan to the out-of-home advertiser for purchase. The out-of-home advertisement may include advertisement for a billboard, advertisement for an elevator, advertisement for a form of transportation, advertisement for a bus, or other advertisement.
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