Systems and Methods For Media Planning, Ad Production, and Ad Placement For Print
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United States of America Patent
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N/A
Issued Date -
Oct 18, 2007
app pub date -
Aug 24, 2006
filing date -
Aug 26, 2005
priority date (Note) -
Abandoned
status (Latency Note)
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Abstract
Methods and systems for generating a print media plan for a print advertiser. The approach may include storing information regarding advertising rates of a plurality of print media properties; storing information regarding print audience reached by the print media properties; storing information regarding the print advertiser; generating a media plan for print advertisements based on the advertising rates, information regarding print audience, the information regarding the print advertiser; and presenting the media plan to the print advertiser for purchase. The print advertisement may include advertisement placed in a magazine, advertisement placed in a newspaper, advertisement placed a directory, or an advertisement provided in direct mail.
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