Systems and methods for measuring, targeting, verifying, and reporting advertising impressions
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United States of America Patent
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Issued Date -
Aug 23, 2007
app pub date -
Feb 1, 2007
filing date -
Aug 15, 2003
priority date (Note) -
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Abstract
Systems and methods are disclosed that enable an advertising or marketing company to identify with greater particularity the shows, movies, channels, entertainment commodity, commodity distribution channel, etc. in which they should place their ad for greatest effect, that is to attain the desired number of impressions in by the desired target audience. The present system and methods may also enable an advertising or marketing company to determine where to send their ads for greatest effect. By characterizing devices that receive or play entertainment commodities, an advertiser may be able to predict that the viewer of entertainment commodities and ads at that device would have particular characteristics that may be within or without the target audience. The systems and methods of the present disclosure enable an advertiser to characterize the viewer of the advertisement without collecting personal information or personally identifiable information from the view, the supplier of the entertainment commodity, or other source of personal information.
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