Importance

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Abstract

A system is used with advertisements or merchant listings that include promotional phone numbers associated with particular merchants. A database includes associations between phone numbers for the merchants and their promotional numbers. A call tracker includes an interface that receives calls and identifies a phone number called and a calling phone number for received calls. The call tracker uses the database to select the merchant phone number associated with the phone number called and routes the call to the selected merchant phone number. The call tracker adds data identifying the call, including data identifying the time and date of the call, the calling phone number, the phone number called and the merchant phone number to a call log. The call tracker determines whether a message is taken for the merchant for a received call and track any calls from the merchant to the calling phone number responding to the message.

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First Claim