Method and system for adjusting the balance of account of the advertiser in a keyword advertisement
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United States of America Patent
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app pub date -
Mar 21, 2007
filing date -
Sep 21, 2004
priority date (Note) -
Abandoned
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Abstract
The account balance adjusting method includes the steps of maintaining an advertiser information database; extracting at least one search information associated with a keyword; determining one search information through a predetermined bidding process using the first bidding price; generating a search result list; maintaining the first bidding price and the generated search result list; receiving a selection of search information from a user; calculating predetermined advertising cost in association with the selection; and deducting the calculated advertising cost from the account balance of an advertiser, wherein the bidding process occurs at a second point in time when a predetermined period of time passes from the first point in time.
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