Importance

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Abstract

A system and/or method for displaying television advertisements based on users' demographic data is provided, and, in certain example embodiments, a system and/or method is provided for matching a user with a predefined category from a plurality of predefined categories based on collected demographic data. In certain example embodiments, custom categories are defined and demographic data for potential consumers is collected. Users or potential consumers are matched to at least one category based on the collected demographic data. Based at least partially on such matching, appropriately targeted advertisements are sent to consumers during breaks in the primary content (e.g., during breaks in a primary television show such as a sporting event or soap opera).

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First Claim