System and method for generating consumer relational marketing information in a system for the distribution of digital content
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United States of America Patent
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Issued Date -
Jun 7, 2007
app pub date -
Nov 3, 2006
filing date -
Nov 3, 2005
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Abandoned
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Abstract
This invention uses the ability to generate consumer relational marketing information from a database of transaction for digital content using a digital content mediator ('DCM') to track the distribution of digital content. By using information from the transaction log, which can be either generated directly by the DCM server (typically sent to the payment engine for billing purposes) or can be output by the payment engine and combining with information from the content description database, a customer-content history database is created. Data Mining techniques can then be used to dervie the desired consumer relational marketing information from the customer-content history database. However, it is also possible to use data mining techniques across the databases (transaction log, content description database, and (optionally) the customer/client info DB) to obtain the desired consumer relational marketing data without first combining information into the customer-content history database.
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