Systems and methods to facilitate keyword portfolio management
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United States of America Patent
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Issued Date -
May 31, 2007
app pub date -
Nov 13, 2006
filing date -
Nov 14, 2005
priority date (Note) -
Abandoned
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Abstract
According to some embodiments, advertising response information is collected for a search keyword, the advertising response information being associated with a plurality of users and a plurality of ranked positions in a list of advertisements presented to users. A non-linear function may then be performed on the advertising response information to predict advertising response information for at least one rank position.
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