Methods and Apparatuses to Provide Application Programming Interface for Managing Pay Per Call Advertisements
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United States of America Patent
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app pub date -
Nov 3, 2006
filing date -
Oct 6, 2003
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Abandoned
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Abstract
Methods and apparatuses to provide access to manage advertisements which provide references usable to request real time communication connections. One embodiment includes receiving a request according to an application programming interface over a network connection; and providing access to manage an advertisement of an advertiser via the application programming interface in response to the request (e.g., to create, update, query, delete the advertisement, such as a pay per call advertisement). In one embodiment, the advertisement is to be embedded with a real time communication reference assigned to the advertiser; the real-time communication reference is to be used to request a real time communication connection with the advertiser; and the advertiser is to be charged for communication leads generated via the real-time communication reference embedded in the advertisement.
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