Systems and Methods For Media Planning, Ad Production, and Ad Placement For Internet
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United States of America Patent
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Issued Date -
Mar 29, 2007
app pub date -
Aug 24, 2006
filing date -
Aug 26, 2005
priority date (Note) -
Abandoned
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Abstract
Methods and systems for generating an on-line media plan for an on-line advertiser. The approach may include storing information regarding advertising rates of a plurality of on-line media properties; storing information regarding on-line audience reached by the on-line media properties; storing information regarding the on-line advertiser; generating a media plan for on-line advertisements based on the advertising rates, information regarding on-line audience, the information regarding the on-line advertiser; and presenting the media plan to the on-line advertiser for purchase. The advertisement may include an advertisement placed on a web site, an advertisement sent by e mail, a rich media advertisement, or a click through advertisement.
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