Systems and Methods For Media Planning, Ad Production, and Ad Placement
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United States of America Patent
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Issued Date -
Mar 29, 2007
app pub date -
Aug 24, 2006
filing date -
Aug 26, 2005
priority date (Note) -
Abandoned
status (Latency Note)
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Abstract
Methods and systems for providing a media plan for an advertiser. The approach may include storing rate card information of a plurality of media properties; storing information regarding audience reached by the media properties; storing information regarding the advertiser; generating a media plan based on the rate card information, information regarding audience, and the information regarding the advertiser; and presenting the plan to the advertiser for purchase. The media plan may include items such as: a set of media properties upon which advertisements will run; ranges of dates upon which the advertisements will run; parts of day at which the advertisements will run; and number of times the advertisements will run.
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