System, method, apparatus and computer media for user control of advertising

Number of patents in Portfolio can not be more than 2000

United States of America Patent

APP PUB NO 20070055566A1
SERIAL NO

11217290

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Abstract

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A system for presenting a user selected advertisement to a user includes a sponsor selector configured to obtain an advertisement selection of the user. The advertisement selection includes at least one user preferred advertising source. The system also includes a sponsor select server that receives the advertisement selection of the user from the sponsor selector and to select a user preferred advertisement based on the user preferred advertising source. In addition, the system includes a content presenter that presents the user preferred advertisement and the multimedia content to the user. A related method, computer program product, sponsor selector apparatus and content presenter apparatus are also presented.

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Patent Owner(s)

Patent OwnerAddress
EARTH NETWORKS INC12410 MILESTONE CENTER DRIVE SUITE 300 GERMANTOWN MD 20876

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Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Gaughan, John Buffalo, MN 7 81
Jedynak, Andrew George Ijamsville, MD 2 63
Lundy, Shane Allen Montgomery Village, MD 6 103

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