System and method for trading context-specific advertising
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United States of America Patent
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Issued Date -
Mar 1, 2007
app pub date -
Aug 29, 2005
filing date -
Aug 29, 2005
priority date (Note) -
Abandoned
status (Latency Note)
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Abstract
A method for executing trades involving advertising opportunities includes receiving a first order from a first party that indicates a first advertising context. The method also includes receiving a second order from a second party that indicates a second advertising context and determining that the first order matches the second order based, at least in part, on the first advertising context and the second advertising context. Additionally, the method includes initiating a transaction between the first party and the second party involving a quantity of context-sensitive advertising.
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