Scheduling content insertion opportunities in a broadcast network
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United States of America Patent
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Issued Date -
Dec 21, 2006
app pub date -
Jan 12, 2006
filing date -
Jan 12, 2005
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Abstract
A system and method is provided to dynamically insert content into programming breaks of at least a first programming channel. In order to dynamically insert such content, status information regarding a current status of a programming channel is procured. Based on the status information, a plurality of available insertion options (e.g., assets) may be identified. Using the identified asset options, an asset insertion schedule is developed for least one subsequent programming break of the programming channel. Upon identifying the beginning of the at least one subsequent programming break, the selected assets may be inserted into a content stream (e.g., associated with the programming channel) according to the insertion schedule. Generally, to provide such dynamic insertion, the status of the programming channel may be monitored periodically and/or continuously such that assets that are suited for current network conditions may be selected and inserted into one or more programming breaks.
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