Presenting advertising content
Number of patents in Portfolio can not be more than 2000
United States of America Patent
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N/A
Issued Date -
Dec 21, 2006
app pub date -
Jun 17, 2005
filing date -
Jun 17, 2005
priority date (Note) -
Abandoned
status (Latency Note)
Importance
Abstract
In an implementation, a client system receives a media stream from a content distribution system and presents the received media stream. When an advertising opportunity occurs in the media stream, the content distribution system inserts one or more initial ads and meta-data associated with the advertising opportunity into the media stream. The client system detects the meta-data, which causes the client system to buffer at least a portion of one or more follow-up ads from another source while the initial ad is being presented. Once the client system finishes presenting the initial ad(s), the client system switches to presenting the one or more follow-up ads during the advertising opportunity, and then switches back to the media stream at the end of the advertising opportunity.
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