Optimized advertising fulfillment
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United States of America Patent
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Issued Date -
Nov 9, 2006
app pub date -
May 5, 2006
filing date -
May 6, 2005
priority date (Note) -
Abandoned
status (Latency Note)
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Abstract
A system and a method to match advertisement requests with campaigns using targeting attributes, and campaigns are selected for fulfillment of the advertisement request according to a priority algorithm. The targeting uses end user information that is verifiable, and which the user has granted permission to use, improving the granularity and accuracy of the targeting data. The algorithm includes load balancing and campaign state evaluation on a per campaign, per user basis. The algorithm enables control over the frequency and number of exposures for a campaign, optimizing the advertising both from the perspective of the user and the advertiser.
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