Method and apparatus for generating, optimizing, and managing granular advertising campaigns
Number of patents in Portfolio can not be more than 2000
United States of America Patent
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Issued Date -
Aug 3, 2006
app pub date -
Jan 31, 2006
filing date -
Feb 1, 2005
priority date (Note) -
Abandoned
status (Latency Note)
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Abstract
Systems for and methods of the present invention are directed to managing and optimizing ad campaigns. One method in accordance with the present invention comprises selecting a parent advertising campaign and generating a child advertising campaign, wherein the child advertising campaign automatically inherits selected advertising criteria from the parent advertising campaign. Another method in accordance with the present invention comprises determining performance metrics for multiple advertisements in an advertising campaign, selecting an advertisement from the multiple advertisements based on its performance metric, and running the selected advertisement. Performance metrics include, but are not limited to, return on ad spend, conversions, number of clicks on an advertisement, number of purchases, to name a few metrics.
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