Importance

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Abstract

A system is used with advertisements or merchant listings that include promotional phone numbers associated with particular merchants. The system includes a database of associations between phone numbers for the particular merchants and their promotional phone numbers. A call tracker is provided that includes a telephone interface that receives calls directed to multiple phone numbers and identifies a phone number called and a calling phone number for the received calls. As the phone number called is one of the promotional numbers, for received calls, the call tracker uses the database to select the merchant phone number associated with the phone number called and routes the call to the selected merchant phone number. The call tracker also adds data identifying the call, including data identifying the time and date of the call, the calling phone number, the phone number called and the merchant phone number to a call log.

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First Claim