Importance

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Abstract

A user who is 'roaming,' as determined, e.g., by his/her use of a mobile communication device, or by his/her obtaining travel directions, may be tracked and offered various goods and services, and advertising information depending on the circumstances that the user may encounter. In a first embodiment, when a user calls an information assistance service for travel directions, his/her progress along the planned route defined by the travel directions is tracked. The information assistance service monitors conditions along the planned route, and if an event is detected that may affect the user's progress along the route, the user is contacted, e.g., by telephone and notified thereof. The information assistance service additionally provides to the user in the same call advertisements, suggestions, and offers to order or reserve goods and services pertaining to the user's circumstances. In a second embodiment, the user's progress to a destination is tracked, which is determined as a result of use of a concierge service also provided by the information assistance service. For example, when the user reserves movie tickets for a particular showtime at a cinema through the concierge service, it is assumed that the user will arrive at the destination, i.e., the cinema, around the showtime.

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First Claim