Process for modification of Ad content by localization
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United States of America Patent
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Issued Date -
Aug 25, 2005
app pub date -
Apr 20, 2005
filing date -
Aug 31, 2001
priority date (Note) -
Abandoned
status (Latency Note)
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Abstract
A process for modification of ad content to be displayed in a particular geographic location is 'localized' to include content modified to fit the particular locale. Remote Ad Players are linked through wired or wireless connections or networks (LAN, MAN or WAN) to a central Ad Server that knows the location of each such device. A plurality of ad packages created as a combination of digital files are stored in a database associated with the Ad Server. Each ad package is comprised of an ad formed by a plurality of component parts, a list of the components, a plurality of localization components, a localization table, and a control file. The localization components include location specific modifications of at least some of the ad components of each ad. The localization table associates a plurality of the localization components with particular ad components. Since the Ad Server knows the location of each Ad player, it can localize an ad package before it is sent to a particular Ad Player, or alternatively, the Ad Server can send the entire ad package to the remote Ad Player and allow the Ad Player to use the control file to perform the localization function as it assembles the ad.
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