Audience targeting system with segment management
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United States of America Patent
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Apr 3, 2012
Grant Date -
Jun 9, 2005
app pub date -
Nov 5, 2004
filing date -
Aug 1, 2003
priority date (Note) -
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Abstract
Systems, methods and apparatus for delivering content to an audience member over a computer network. A console allows a user to define audience segments that are organized in hierarchical fashion. The segments are then calculated by collecting profile data for audience members and determining whether members have attributes that a defined by the audience segments. The hierarchical definition of segments allows audience segments to be logically combined and facilitates efficient recalculation of audience segments. Profile synchronization provides an authoritative identifier that is used to reconcile the potential issuance of multiple identifiers for a given audience member.
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