Method of rewarding the viewing of advertisements based on eye-gaze patterns
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United States of America Patent
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Sep 17, 2013
Grant Date -
May 19, 2005
app pub date -
Jan 31, 2005
filing date -
Aug 29, 2000
priority date (Note) -
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status (Latency Note)
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Abstract
Users are rewarded for viewer interaction (based on tracked eye-gaze patterns) with Internet advertisements rendered on a display (such as a computer display), wherein the reward is computed based on the visual activity of the viewer. Payments are disbursed to any of the following: viewer, sponsor of the advertisement, creator of advertisement. Examples of reward computations include, but are not limited to, computing payments based on: the level of viewer interaction with the rendered advertisements, the amount/proportion of content interacted with by the viewer, the value of the text interacted with by the viewer. In one example, rewards are based on a combination of previously recorded viewer interests and computed payments based on user interaction.
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