Methods and systems for targeted magazine advertising
Number of patents in Portfolio can not be more than 2000
United States of America Patent
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N/A
Issued Date -
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app pub date -
May 7, 2004
filing date -
Jul 30, 1999
priority date (Note) -
Abandoned
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Abstract
A method and system for targeting magazine advertising to particular magazine subscribers. Marketing interest in advertising on particular topical subject areas is collected. Magazine subscription portfolios for households and/or consumers are reviewed to determine if the magazine titles indicate an interest common to one of the marketing interests. If the magazine subscriptions indicate that a marketer and subscriber share a common interest, then the marketer may develop a customized, sequential advertising program targeting the subscriber. Particular magazine subscriptions and issues are identified and the advertisements are inserted into the issues for delivery to and viewing by the subscriber.
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