System for automatically selling and purchasing highly targeted and dynamic advertising impressions using a mixture of price metrics
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United States of America Patent
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Issued Date -
Sep 23, 2004
app pub date -
Jan 28, 2004
filing date -
Jan 28, 2003
priority date (Note) -
Abandoned
status (Latency Note)
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Abstract
A system for and method of distributing advertisements to a medium are disclosed. In one embodiment, the method comprises classifying a plurality of messages according to a target criterion, selecting a message from the plurality of messages using a selection criterion, and delivering the selected message to a content site comprising a medium adapted to display a corresponding advertisement of the message. The selection criterion comprises a cost associated with the message. Preferably, another selection criterion is that the content site meets one of a target, payment, and constraint of a message deal associated with the selected message. The message is either a text message, a video message, or an audio message.
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