Importance

Loading Importance Indicators...

Abstract

A discount, special value, or 'cents-off' advertising or promotion coupon that is generic in nature so as to permit its use with a number of disparate offerings, at the discretion of the customer or end-user; and a means for promotion, distribution, redemption and utilization of such coupons. The coupon is not dedicated to any particular manufacturer, merchant, product, service, or offering. It may also have multiple possible redemption values. It is valid for a variety of offers that are usually separately-advertised. The coupon is applied under the terms of whatever offer is in effect at the time and place of its redemption. Various devices for utilization of the coupon take advantage of its generic nature, and include retail sale of the coupons to end-users, using the coupons as premiums, and more efficient promotional devices utilizing fewer coupons and more display advertising space than similar devices using conventional coupons. In addition, systems for specifying and/or updating the list of available applications of such coupons may be used to extend the application of the coupons and possibly generate additional income. A 'cents-off,' savings, 'special-offer,' or discount coupon that is generic, universal, general, or non-specific in application; and system for promotion, distribution, and redemption of such coupon(s).

Loading the Abstract Image...

First Claim