Process for modification of Ad content by localization
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United States of America Patent
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N/A
Issued Date -
Mar 6, 2003
app pub date -
Aug 28, 2002
filing date -
Aug 31, 2001
priority date (Note) -
Abandoned
status (Latency Note)
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Abstract
A process for modification of ad content to be displayed in a particular geographic location is 'localized' to include content modified to fit the particular locale. A remote Ad Player is linked through a wired or wireless connection or network (LAN, MAN or WAN) to a central Ad Server that knows the location of each such device. A plurality of ads created as a combination of digital files are stored in a database associated with the Ad Server. Each ad includes a control file and a list of components, and for each component, a localization table identifies location specific modifications of at least some of the components. Since the Ad Server knows the location of each Ad player, it can localize an ad before it is sent to a particular Ad Player, or alternatively, the Ad Server can send the ad file package and the appropriate component files to the remote Ad Player and allow the Ad Player to perform the localization function as it assembles the ad.
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