System and method for gathering and standardizing customer purchase information for target marketing
Number of patents in Portfolio can not be more than 2000
United States of America Patent
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N/A
Issued Date -
May 2, 2002
app pub date -
Nov 19, 2001
filing date -
Aug 16, 1999
priority date (Note) -
Abandoned
status (Latency Note)
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Abstract
The present invention relates to storing and manipulating customer purchasing information, particularly purchasing information by credit cards, debit cards, checks, and the like. A hierarchical organizational structure is created comprising a plurality of categories and sub-categories. The customer purchase information may then be retrieved according to user created links to generate customer preference information. The customer preference information may be stored in a customer account, thereby allowing targeted offers to be made to customers.
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