Methods and apparatus to improve media monitoring by adjusting for co-viewing
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United States of America
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Mar 11, 2025
Grant Date -
Jul 12, 2018
app pub date -
Oct 31, 2017
filing date -
Oct 31, 2017
priority date (Note) -
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Abstract
Methods, apparatus, and articles of manufacture are disclosed. An example apparatus includes a co-viewing calculator to calculate a co-viewing factor corresponding to a demographic of panelists based on exposure information, an exposure time calculator to calculate a number of census co-viewer exposure minutes based on the co-viewing factor, a data aggregator to determine an aggregate exposure time total based on census exposure information and the number of census co-viewer exposure minutes, and a report generator to generate a report including the aggregate exposure time total.
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