Assigning synthetic respondents to geographic locations for audience measurement

Number of patents in Portfolio can not be more than 2000

United States of America

PATENT NO 12244882
APP PUB NO 20240267577A1
SERIAL NO

18391695

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ATTORNEY / AGENT: (SPONSORED)

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Abstract

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Example methods, apparatus, systems and articles of manufacture (e.g., physical storage media) to assign respondents to geographic locations for audience measurement are disclosed. Example apparatus disclosed herein are to determine a set of constraints based on aggregate values of demographic features associated with respective ones of the geographic locations. Disclosed example apparatus are also to construct a model to return probabilities that respective ones the respondents are associated with the respective ones of the geographic locations, the model to have a set of parameters, respective ones of the parameters to be associated with respective ones of the constraints. Disclosed example apparatus are further to evaluate the model based on values of the set of parameters and values of the demographic features for a first one of the respondents to determine a set of probabilities that the first respondent is to be assigned to respective ones of the geographic locations.

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Patent Owner(s)

  • THE NIELSEN COMPANY (US), LLC.

International Classification(s)

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  • [Patents Count]

Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Morgan, Michael D Bartlett, US 88 4012
Murphy, Edward North Stonington, US 90 876
Redino, Chris Samuel New York, US 5 10
Sheppard, Michael Holland, US 190 2031
Sullivan, Jonathan Hurricane, US 222 1450

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