Stitching event data using identity mappings
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United States of America
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Feb 25, 2025
Grant Date -
Apr 20, 2023
app pub date -
Dec 20, 2022
filing date -
Dec 20, 2022
priority date (Note) -
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status (Latency Note)
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Abstract
This disclosure involves stitching event data using identity mappings. An event analytics system generates and stores an event dataset including first event data for a first set of events associated with a user. The first event data includes timestamps and a device identifier. The system identifies second event data for a second event associated with the user. The second event data includes a timestamp, the device identifier, and a user identifier. The system appends the second event data to the event dataset. Based on the second event data, the system generates and stores an identity mapping that maps the device identifier to the user identifier. Based on the identity mapping and a predetermined look-back window, the system updates the first event data to include the user identifier.
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