Methods and apparatus to estimate deduplicated total audiences in cross-platform media campaigns

Number of patents in Portfolio can not be more than 2000

United States of America Patent

PATENT NO 12206943
APP PUB NO 20240236417A1
SERIAL NO

18492366

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Abstract

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Disclosed examples determine a duplicated audience size representative of panelists exposed to television media and digital media; determine a panel duplication reach based on the duplicated audience size and a panelist population; determine a did-not-view reach based on a television audience size, a digital audience size, the duplicated audience size, and the panelist population; obtain an overlap multiplier as a ratio of (1) a product of the panel duplication reach and the did-not-view reach and (2) a product of a television panel reach and a digital panel reach; determine a duplication factor for a media item based on a television audience reach, a digital audience reach, and the overlap multiplier; and determine a total audience for the media item based on the television audience reach, the digital audience reach, and the duplication factor.

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Patent Owner(s)

Patent OwnerAddress
THE NIELSEN COMPANY (US) LLC85 BROAD STREET NEW YORK NY 10004

International Classification(s)

Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Ha, Neung Soo Bethesda, US 17 125
Kline, Billie Jo Inverness, US 5 94
Morgan, Michael Bartlett, US 70 1178
Nagaraja, Rao Kumar Fremont, US 11 204
Waldron, William Rene Ellicott City, US 5 94

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