Methods and apparatus to estimate population reach from different marginal rating unions

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United States of America Patent

PATENT NO 12206942
APP PUB NO 20240031648A1
SERIAL NO

18320958

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Abstract

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Example methods, apparatus, systems, and articles of manufacture are disclosed to estimate population reach for different unions based on marginal ratings. An example apparatus includes memory and processor circuitry to determine a population reach estimate of a union of time intervals for which media ratings data is available, the population reach estimate based on a pseudo universe estimate of a population audience corresponding to the union of the time intervals; determine a pseudo universe estimate of a recorded audience corresponding to the union of the time intervals; determine the pseudo universe estimate of the population audience based on the pseudo universe estimate of the recorded audience; and in response to a decision to update the pseudo universe estimate of the population audience to reduce an error of the population reach estimate output the population reach estimate of the union when the error of the population reach estimate satisfies a threshold.

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Patent Owner(s)

Patent OwnerAddress
THE NIELSEN COMPANY (US) LLC85 BROAD STREET NEW YORK NY 10004

International Classification(s)

Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Daemen, Ludo Duffel, BE 54 511
Morgan, Michael Bartlett, US 70 1178
Murphy, Edward North Stonington, US 90 876
Sheppard, Michael Holland, US 190 2031
Sullivan, Jonathan Hurricane, US 222 1450

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