Methods and apparatus to estimate census level impressions and unique audience sizes across demographics

Number of patents in Portfolio can not be more than 2000

United States of America

PATENT NO 12148001
APP PUB NO 20220253895A1
SERIAL NO

17723330

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Abstract

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A disclosed example includes determining a plurality of cross-demographic total census parameter values based on ratios of third-party impression counts and third-party audience sizes, selecting a first cross-demographic total census parameter value as an upper bound constraint from the plurality of cross-demographic total census parameter values based on comparisons between ones of the plurality of cross-demographic total census parameter values, selecting a second cross-demographic total census parameter value from the plurality of cross-demographic total census parameter values based on the second cross-demographic total census parameter value being less than the upper bound constraint, determining a first census-level audience size based on the second cross-demographic total census parameter value, and determining a first census-level impression count based on the second cross-demographic total census parameter value.

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Patent Owner(s)

Patent OwnerAddress
THE NIELSEN COMPANY (US) LLC85 BROAD STREET NEW YORK NY 10004

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Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Daemen, Ludo Duffel, BE 54 511
Liu, Jing Jersey City, US 792 3425
Murphy, Edward North Stonington, US 90 876
Sheppard, Michael R Holland, US 33 135
Sissenich, Beate New York, US 9 71
Wong, Edmond New York, US 11 48

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