Cross-platform proposal creation, optimization, and deal management

Number of patents in Portfolio can not be more than 2000

United States of America Patent

PATENT NO 12086841
APP PUB NO 20230419369A1
SERIAL NO

18322202

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Abstract

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A system is provided for cross-platform proposal creation, optimization, and deal management. The system generates a proposal plan corresponding to a distribution of target audience across a set of delivery platforms based on an adjustment of a request parameter associated with a request. The proposal plan is executed for a first time period in a flight on a first delivery platform from the set of delivery platforms based on a plurality of client-defined requirements corresponding to the request. The proposal plan is optimized for a second time period in the flight by an in-flight re-distribution of the target audience across the set of delivery platforms. Execution of the optimized proposal plan is controlled for the second time period in the flight on the first delivery platform.

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Patent Owner(s)

Patent OwnerAddress
TURNER BROADCASTING SYSTEM INC1050 TECHWOOD DRIVE N W ATLANTA GA 30318

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Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Allen,, II Lawrence Herbert Cordlandt Manor, US 3 5
Benoit, David James Fayetteville, US 16 90
Chaar, Wassim Samir Coppell, US 26 97
Orozco, José Antonio Carbajal Atlanta, US 8 2
Popescu, Andreea Atlanta, US 12 56
Williams, Peter Alexander Atlanta, US 11 50

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