Methods, systems, articles of manufacture, and apparatus to estimate audience population

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United States of America Patent

PATENT NO 12069337
APP PUB NO 20230262288A1
SERIAL NO

18305347

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Abstract

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Methods, apparatus, systems and articles of manufacture are disclosed to estimate an audience population. An example apparatus includes at least one memory; instructions in the apparatus; and processor circuitry to execute the instructions to: determine whether respective ones of respondents are associated with a characteristic; detect unique instances of the respective ones of the respondents; in response to the respective ones of the respondents being associated with the characteristic, increase a sample capture count by one; in response to detecting the unique instances of the respective ones of the respondents exhibiting the characteristic, increase a unique capture count by one; determine a seed population estimate based on the unique capture count; and determine a population estimate having the characteristic based on the sample capture count, the unique capture count, the seed population estimate, and a number of available samples.

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Patent Owner(s)

  • THE NIELSEN COMPANY (US), LLC.

International Classification(s)

Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Daemen, Ludo Duffel, BE 54 511
Murphy, Edward North Stonington, US 90 876
Poppie, Molly Arlington Heights, US 79 571
Sheppard, Michael Holland, US 190 2031

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