Methods and apparatus to compensate for server-generated errors in database proprietor impression data due to misattribution and/or non-coverage

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United States of America Patent

PATENT NO 12045845
APP PUB NO 20230281650A1
SERIAL NO

18103276

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Abstract

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Methods and apparatus to compensate impression data for misattribution and non-coverage are disclosed. An example method includes receiving a first request from a first type of computing device; sending a request for demographic information corresponding to requests received at a first internet domain from the first type of computing device; generating an aggregated audience distribution including a first audience distribution of a first household aggregated with a second audience distribution of a second household; normalizing the aggregated audience distribution to generate a misattribution correction matrix, the misattribution correction matrix including a probability that an impression of the media is attributable to a first demographic group when the database proprietor determines the impression corresponds to a person in a second demographic group; and compensating misattribution error in the impressions by re-assigning the impressions from the second demographic group to the first demographic group using the misattribution correction matrix.

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Patent Owner(s)

  • THE NIELSEN COMPANY (US), LLC.

International Classification(s)

Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Bell, Stephen S McHenry, US 24 252
Haskell, Jennifer Sunnyvale, US 12 241
Luo, Tianjue Sunnyvale, US 14 193
Perez, Albert Ronald San Francisco, US 26 737
Rao, Kumar Nagaraja Fremont, US 20 615
Wong, David New York, US 159 3078
Zhang, Mimi San Francisco, US 17 431

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