Testing framework to measure impact of variant within large scale recommendation engine

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United States of America

PATENT NO 12045298
SERIAL NO

18532181

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Abstract

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At least one processor is configured for defining a plurality of mutually exclusive customer treatment groups, including in accordance with first and second algorithms, to receive content items. Content items are respectively provided to a random customer treatment group as well as first and second algorithm customer treatment groups, and metrics representing at least engagement by each of the customers are determined and analyzed. A selection of the first or the second algorithm is made. The at least one processor is configured to provide, to at least some of the plurality of customers, content items in accordance with the selected algorithm.

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Patent Owner(s)

Patent OwnerAddress
MORGAN STANLEY SERVICES GROUP INC1585 BROADWAY NEW YORK NY 10036

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Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Ariss, Basil Jersey City, US 1 0
Bagi, Shubham Jersey City, US 1 0
Hu, Yixin Flushing, US 11 98
Kaur, Supreet Jersey City, US 1 0
Samdani, Abhishek New York, US 1 0
Sangode, Asit Livingston, US 4 0
Wang, Qian Hoboken, US 584 3513

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