Methods and apparatus to correct errors in audience measurements for media accessed using over-the-top devices

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United States of America Patent

PATENT NO 12015826
APP PUB NO 20230319356A1
SERIAL NO

18327634

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Abstract

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An example system comprising at least one memory, programmable circuitry, and instructions to cause the programmable circuitry to obtain first time information corresponding to one or more first times that a panelist accessed first media via a television, obtain second time information corresponding to one or more second times that a household accessed second media via an over-the-top device, the second time information matching the first time information and associated with corrected demographic information of members of the household, determine that a first genre of the first media matches a second genre of the second media, determine that a member of the household accessed the second media via the over-the-top device based on historical media access events of the panelist, and attribute the access of the second media to the member of the household to create a corrected demographic impression record.

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Patent Owner(s)

Patent OwnerAddress
THE NIELSEN COMPANY (US) LLC85 BROAD STREET NEW YORK NJ 10004

International Classification(s)

Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Haskell, Jennifer Sunnyvale, US 12 241
Ion, Cristina Belmont, US 10 266
Nagaraja, Rao Kumar Fremont, US 11 204
Toker, Yildiz Kamer Campbell, US 6 110
Zhang, Mimi San Francisco, US 17 431

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