Systems and methods to rank and select triggers for real-time offers

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United States of America Patent

PATENT NO 11995664
APP PUB NO 20210233093A1
SERIAL NO

17227488

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Abstract

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Provided is a method and computer program product for ranking and selecting triggers. The method includes displaying a user interface to a marketer user, determining a predicted effectiveness for each trigger of a set of triggers associated with at least one offer based at least partially on a likelihood of a plurality of users performing transactions satisfying conditions associated with each trigger of the set of triggers, generating a ranked set of triggers by ranking each trigger of the set of triggers according to the predicted effectiveness of each respective trigger of the set of triggers, displaying the ranked set of triggers for the selection of at least one trigger, and in response to the selection of the at least one trigger by the marketer user from the user interface, generating at least one trigger record from the at least one trigger.

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Patent Owner(s)

Patent OwnerAddress
VISA INTERNATIONAL SERVICE ASSOCIATIONP O BOX 8999 SAN FRANCISCO CA 94128

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Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Amaro, Leigh Redwood City, US 44 4604
Bankston, Michael Steven Pacifica, US 27 1239
Gebbie, Michael James Cupertino, US 4 200
Hagey, Ryan Alameda, US 40 3534
Yoder, Jeanette San Mateo, US 14 910

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