Video content placement optimization based on behavior and content analysis

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United States of America Patent

PATENT NO 11991406
APP PUB NO 20210058662A1
SERIAL NO

17093727

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Abstract

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An ad is placed in a movie, by analyzing inherent characteristics of the movie, analyzing viewed characteristics of the movie, analyzing viewer characteristics of a viewer of the movie, obtaining advertiser preferences for placement of the ad in the movie, determining costs of placing the ad in the movie based on the inherent characteristics of the movie, the viewed characteristics of the movie, the viewer characteristics and the advertiser preferences, and placing the ad in the movie in accordance with the inherent characteristics of the movie, the viewed characteristics of the movie, the viewer characteristics, the advertiser preferences and the determined costs.

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Patent Owner(s)

Patent OwnerAddress
CROWDSTRIKE INC150 MATHILDA PLACE SUNNYVALE CA 94068

International Classification(s)

Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Gilley, Thomas S New York, US 51 2589
Hoffert, Eric South Orange, US 70 3546
Nassar, Rabih Ain Saadeh, LB 15 687
Soukup, Paul Arlington, US 5 262

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