Providing interactive advertisements

Number of patents in Portfolio can not be more than 2000

United States of America Patent

PATENT NO 11910066
APP PUB NO 20160150291A1
SERIAL NO

15009217

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ATTORNEY / AGENT: (SPONSORED)

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Abstract

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An example method for providing an interactive advertisement in association with a media presentation comprises storing a commercial identifier in association with an interactive advertisement identifying a commercial associated with the interactive advertisement. The interactive advertisement is associated with interactive advertisement data comprising a related content identifier identifying a related content object. Before a commercial segment begins, a list of commercials to be provided during the commercial segment is received comprising the commercial identifier. After determining that the commercial associated with the interactive advertisement is to be provided during the commercial segment and responsive to determining that the commercial segment is eligible for hosting the interactive advertisement, providing at least a portion of the interactive advertisement data, the portion of the interactive advertisement data configured to provide access to the related content object. The commercial and access to the related content object are provided for simultaneous display.

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Patent Owner(s)

Patent OwnerAddress
TURNER BROADCASTING SYSTEM INCONE CNN CENTER ATLANTA GA 30303

International Classification(s)

Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Chandler, Keith Snellville, US 9 109
Davis, Neda Atlanta, US 4 77
Hinton, Chris Decatur, US 13 257
Koetter, Michael Decatur, US 13 257
Loheide, Don Atlanta, US 13 257
Persaud, Rajin Atlanta, US 13 257
Poffenberger, Laura Atlanta, US 6 272
Wellen, Alex Atlanta, US 18 313

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