Identification of invalid advertising traffic
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United States of America Patent
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Dec 26, 2023
Grant Date -
Dec 1, 2022
app pub date -
May 25, 2021
filing date -
May 25, 2021
priority date (Note) -
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Abstract
Systems and techniques for detecting advertising fraudulent traffic, or invalid traffic, by correlating advertising traffic with cyber network defense events are described. For example, described techniques include querying cyber network traffic events, querying the metadata returned by the tag script placed in the displayed advertisement, and correlating times, internet protocol (IP) addresses, publisher domains, and referrer domains with domains and IP addresses flagged by network cyber security events.
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